This is a great book for coming entrepreneurs and teaches an important method for creating new ventures. The main concept is centered around build-measure-learn.
If you have an idea, you need to build a prototype that can generate new knowledge about your idea. Based on the product you need to measure the response and extract valuable insights.
The book also touches on other important concepts such as vanity metrics, innovation accounting, different types of growth strategies, how and when to pivot and many other concepts.
Highly recommended: Amazon UK