The Lean Startup Book

1. Lean Startup - Eric Ries

This is a great book for coming entrepreneurs and teaches an important method for creating new ventures. The main concept is centered around build-measure-learn. 

If you have an idea, you need to build a prototype that can generate new knowledge about your idea. Based on the product you need to measure the response and extract valuable insights. 

The book also touches on other important concepts such as vanity metrics, innovation accounting, different types of growth strategies, how and when to pivot and many other concepts.

Highly recommended: Amazon UK


2. Zero to One - Peter Thiel

Zero to one focused on how to create and scale new companies by getting what Peter Thiel calls a creative monopoly. Without a form of monopoly or unique advantage, it is difficult to create a highly scalable company. The monopoly can be created through propriatary technology, branding, network effect or operational excellency. 

Where the Lean Startup focuses on the next step, Zero to one focuses on how to work with the larger vision.

Highly recommended: Amazon UK

3. Business Model Generation by Alexander Osterwalder & Yves Pigneur

Business Model generation is probably the most used book working with entrepreneurship. It is based around the idea of skteching your business plan in a single page diagram. The basic idea is that things developed so fast so the entrepreneur needs an easy to create an update overview of the current business. 

Because, the concept is easy to grasp, it is also easy to use the wrong way and fill it out as an end goal instead of using it as a working companion. 

Highly recommended: Amazon UK

4. Blue Ocean Strategy, Chan Kim og Renée Maubourgne

Blue ocean strategy is about how to create a company that compete in new market instead of competitive markets. The book has a number of tools for identifying new opportunities by changing different parameter of a companies value proposition.

The image of a company beeing in a blue ocean compared to a competitor infested red ocean is tempting, but inventing a new market comes with the cost of market and convincing the customers that the new offering actually satisfy a need.

Highly recommend: Amazon UK

5. Disclosing new worlds - Entrereneurship, democratic action, and the cultivation of solidarity

While this might not be the easist book to read, the points in the book are strong. The book points to a tendency to detach one self from what is happening in the world and argues for a stronger envolvement in what they call “histroy making”. 

The book describes how to develop a sensitivity to the abnomalities in people’s everyday life and how to act on them.

Recommend for people interested in the theory behind entrepreneurhsip: Amazon UK

6. The Hard Thing About Hard Things, Ben Horowitz

This is not the first book you should read as an entrepreneur, but it is recommended for people who have been in the trenches for a while. It describes some of the difficult situation you faces as a founder about hiring, firing, creating company culture, and managing a startup and the examples and suggestions are highly relevant and give you a sense of “a-ha” I am not the only one facing this problem. 

Recommended to startup founders with some experience: Amazon UK